Amazon adds some Kindle-ing to the fire with new ad
The iPad versus Kindle debate seemingly never ends, although when one truly examines both devices, one finds that they are wholly different. The iPad is not only an e-reader, but is able to accomplish a vast amount of different things, be it gaming, browsing the web, and more, that the Kindle simply cannot do, or even come close to hoping to do, as well as the iPad.
However, that has not stopped Amazon.com Inc. from unveiling a new advertisement in an attempt to convince potential customers that the Kindle is better than the iPad.
The new Kindle commercial, which first aired on television and has now been made available on YouTube, and below, shows a man and a woman lounging beside a pool in the sun. The man, dressed in a white T-shirt and gray shorts, looks vexedly at a thin, dark, unlabeled tablet device — presumably an iPad — while trying to shield its shiny screen from the sun.
Without spoiling the remainder of the commercial for those who have not seen it, here it is:
There you have it. The Kindle is only $139 for the WiFi-only version, while the WiFi + 3G version is $189, and as Amazon claims, the Kindle is better suited for reading while in the sun. As anyone who has followed this site knows, I have both a Kindle and iPad, and I am of the opinion that they are not comparable devices.
The Kindle is an e-reader, and a great one. The iPad is so much more, and when I am not reading on my Kindle, choosing instead to read using my iPad, I use the Kindle app.
The Kindle should be compared to the Nook, or Kobo, not the iPad. The iPad should be compared to, well, there is no comparison. The Samsung Galaxy Tab is on the way, but no true iPad competitor exists.
The commercial, while amusing, tries to do what advertising is supposed to do, present one side of the story. Did Amazon succeed in your opinion? Do you think the Kindle and iPad are comparable devices, or are they in two completely different categories?
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